Real Dads Play Barbie
Real Dads kick balls around the back garden with their sons. Dads take their sons on fishing trips.
That’s rubbish. Real Dads play Barbie.
Dads play Barbie because Mattel stopped thinking in stereotypes.
The four dads in its new ads play palaeontologist Barbie, doctor Barbie, firefighter Barbie and teacher Barbie.
Dads play Barbie and inspire their daughters to be all they can. Because Mattel let their daughters write the ad scripts.
Now that’s unthinking.